Rumor: PS4 launch in 2013 with no delay in Europe.

“An insider involved with PlayStation’s business strategy” has told CVG that Sony is targeting Europe as a very important area in its actual strategy due to the possibility of Microsoft becoming more aggressive in the old continent after the success of Xbox 360 in one of the most important markets of the European zone: United Kingdom.

Sony would launch Playstation 4 this year en Europe with no delay. The company knows how important is the fact of launching its system before than Microsoft’s  Durango/Next Xbox, and wants to ensure there is no delay in Europe.


According to this insider, that would lead to a possible shortage in some regions and they would then prioritize the U.S and Europe.

Japan would be the region where less consoles would be sent, since Sony considers Japan a “safe region”.

Remember that we talked just six days ago about the possibility of Sony having trouble with PS4 production and not reaching the desired number of 16 millions of PS4 delivered this year.

Thanks, CVG.

  • I doubt they will delay the launch in a particular region but I will be very surprised if there aren’t supply shortages across the board. Going purely off of history here…

  • Gareth

    I personally think this is going to be one of the biggest console wars ever. It will literally be head to head at the same time and it will come down to who has the better games and price.

    • This generation of consoles marks the first time I have no plans to buy both. My perception is that a lot of others are in the same boat. Just from talking with my friends or other gamers, it feels like people have already chosen their champion. Unless either company comes out and falls flat on their face, this might be a war that was already fought.

      My guess is that the sales in the first few months will look similar to how the current market share breaks down. Xbox will dominate the US, do okay in the EU and get destroyed in Japan. The big question mark is how much of the 360s successes is owed to its one year head start.

      • northernontguy

        Xbox should just skip japan.

        • That might be the smart thing to do but I think there is some ego involved here. I don’t think MS will just lay down in die, I also think they won’t spend a lot money on advertising or first party support.

    • northernontguy

      Should be interesting PS3 had the Bluray player advantage that accounted for a lot of sales, purchased just as a blu ray player. They won’t have that to boos sales this time around, just their games, which i don’t think are strong enough.

      • Agreed, I only purchased a PS3 for Blueray and the eventual release of GT4. I then stumbled onto the Uncharted and God of War games which I enjoyed. I never took full advantage of their free online service because all the people I wanted to play with were on XBL. Naughty Dog games are great, but they wont be enough for me to leave the community I have built on the 360.

        This is why I say the war has already been fought. People want to sit in the same seat they sat in yesterday…. unless of course someone took a shit on your old seat while you were out…

  • KPMG

    United Kingdom? Lots of unemployed people there, no AAA rating, riots and customers flooding to Aldis, Lidls instead of Tesco, Waitrose etc. They better concentrate on wealthy Germany and France instead.

  • Zybra

    Still have no interest on it.

    • bobby lee

      Just Enough to read and comment on every article about it