Having a stable internet connection is required for nearly every business-related task. From processing payments to communicating with customers, you rely on uninterrupted connectivity to run your business. However, internet connections can get disrupted and even go down unexpectedly, causing significant disruptions to your business.

Implementing a backup internet connection will ensure business continuity if your main connection fails. If you don’t already have a backup internet plan, here’s why you need one to protect your business.

Backup internet activates automatically

A business connection backup will automatically kick in when your primary connection goes down, so you won’t have to deal with disruptions. It’s a simple way to protect your business against technical outages that can be costly for your business. The way it works is simple. The connection either operates through satellite internet or an LTE wireless data connection. These connections are always on, so when your main connection goes down, your devices pick up the signal from your backup connection and your business continues to operate as usual.

Due to speed limitations, you might experience a slower speed and less bandwidth, but you’ll still eliminate costly downtime and avoid consequences like lost sales, diminished productivity, and a tarnished brand reputation.

Internet downtime will lead to lost revenue

There can be serious financial consequences when your internet connection goes down. An internet outage can cost between $2,300 and $9,000 per minute for most companies, but the costs can reach millions of dollars in financial and healthcare industries. No business is immune.

Depending on how you run your operations, your sales might stop coming in altogether, or you may not be able to access your orders to ensure prompt processing and delivery. It will be even worse if you’re not available for customer support to explain what’s happening. This can cause mass refund requests and complaints that go as high as the Better Business Bureau (BBB).

Backup internet supports continued productivity

A reliable backup internet connection will maintain smooth workflows and keep employees productive when your main connection goes down. Most teams require internet access for daily tasks because they need to access cloud-based applications, and without internet access, it becomes impossible to get any work done.

Having backup internet also supports continued internal communications since most companies use online applications like Slack and Discord for daily conversations. Additionally, customer and client communications can continue through portals and help desks when a backup connection kicks in.

A backup internet connection can protect your data

In addition to the obvious benefits that allow continued operations, a backup internet plan also protects your company’s data in several ways:

· Prevents a disrupted backup process. An unexpected internet outage can interrupt your regularly scheduled backup process and cause an incomplete backup and potential data loss.

· Prevents unauthorized use of insecure connections. When the internet goes down and there is no backup plan, employees will start using their own phones and devices to get work done. These networks aren’t secure, and can expose your company to cyber threats. Without a backup internet solution that you control and secure, your business is vulnerable to security risks in the case of an outage.

Continued connection keeps customers happy

Your business relies on satisfied customers to thrive, and consistent delivery is the key to maintaining trust and building loyalty. When you can’t deliver as promised, customers start to lose trust. A backup internet plan allows you to provide uninterrupted customer support and prevents people from switching companies out of frustration.

Compliance with service agreements

If you have service agreements that guarantee a certain amount of uptime or specific access to services, and your internet goes down and disrupts your ability to deliver, you can lose clients and/or get sued for violating your service agreement. A backup internet plan will help you fulfil your contractual obligations while maintaining credibility and trust.

You’ll have a competitive edge

Businesses that can maintain operations through disruptions have an advantage over others that cannot. Demonstrating reliability will enhance your company’s reputation and help you attract more clients.

Backup internet ensures uninterrupted operations

Now that a stable internet connection is required to run a business, having a backup internet connection is essential.

It’s the only way to avoid the potential financial loss, operational disruptions, and reputational damage that can result from unplanned downtime.