According to CVG, Nintendo’s 2013 release strategy will include many AAA titles for the second half of 2013. This strategy could begin with a new 3D Mario game released on Wii U by October.
It seems that a person close to this strategy has told to CVG that Nintendo wanted to launch the planned updates for the system and then, just after this summer, begin with the planned strategy of launching games from Summer until the end of the year.
Marketing for this strategy will begin at E3, where a new 3D Mario game will be playable on the show floor. CVG can’t confirm this, but they believe that a new Mario Kart for WiiU will be in playable form at E3.
Shelly Pearce, the PR director at Nintendo UK, told CVG:
“From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year. Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns”.
“We have a strong line up planned for Wii U in the second half of 2013 including the likes of Pikmin 3, Wonderful 101, The Legend of Zelda: The Wind Waker HD Wii U”.