Ubisoft working on Far Cry Primal

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Ubisoft has started a viral campaign with the following picture today:

ubi 600x335 Ubisoft working on Far Cry Primal | VGLeaks 2.0

Some evidences indicated that this game could be a new Far Cry iteration, but IGN Turkey finished with the Sherlock Holmes game so early leaking Far Cry Primal:

iGN 600x532 Ubisoft working on Far Cry Primal | VGLeaks 2.0

Prehistoric setting, ice age with mammoths, sabretooths and human bones as weapons. Not bad.

Thanks, NeoGAF.