Harry Potter is still a strong IP with a new movie saga set in that universe, Fantastic Beasts and Where to Find Them, and a new AAA game planned to be released in 2022, Hogwarts Legacy. Therefore, the Harry Potter world is alive, but EA thought that the IP was not going to live for many years and killed an MMO of Harry Potter.
Kim Salzer, EA’s director of product marketing from 2000-2003, confessed that EA initiated the production of an MMO of Harry Potter, but they decided to cancel it because they did not believe in the longevity of the IP.
In an interview with The Real Brandolorian on Twitch, Kim claimed the following regarding this project:
“A big one for me, because I was so personally involved in it, and it’s such a huge IP that has lived on is an online massively multiplayer game for Harry Potter,”
“Thoroughly researched, very confident in the success of this. But it was killed, for lack of a better term, because EA was going through changes at that time and they just didn’t know or believe enough that that IP would have a shelf-life longer than a year or two.”
— The Real Brandolorian (@Brandolorian17) December 21, 2021
Currently, Harry Potter rights are under the control of Warner Bros., but during a time, EA had the rights to develop games based on Harry Potter.