Source: Pexels
As the gaming industry becomes more competitive, game providers face the challenge of retaining and acquiring new customers. Thus, most providers have continued adopting free trials to attract and retain more players without the upfront commitment to purchase the game.
These trials allow providers to showcase the best aspects of their creation to capture players’ retention and kindle their curiosity. As many game operators turn to free trials as a conversion tactic, they stand a chance to reap the following benefits.
Better Customer Engagement
Game providers offer free trial offers to help players learn about new games without spending money. This hands-on experience allows players to understand the game better and connect more with the gaming platform. It is not different in the online casino world as gambling platforms provide bonuses like free spins no deposit UK offers, where gamers can participate with zero financial commitment. With these offers, gamblers can familiarise themselves with a casino’s interface, functionality and game selection before deciding to commit financially.
Furthermore, free trials allow providers to understand players’ tastes and preferences as they can receive feedback information through surveys and other feedback mechanisms. This information helps game operators to understand what their customers seek and can thus serve them better. Also, with these trials, operators can identify the most engaged players and maximise efforts to create a lasting connection with new players.
Increasing Conversion Rates
Source: Pexels
Free trials are an excellent way to enhance conversion rates. This risk-free way for customers to interact with your products makes it easier for them to subscribe to the game’s full version. After seeing value in what you offer, players can easily overcome any hesitations they initially had to subscribe to the products. In many instances, people easily buy a product after trying its risk-free offer.
With free trials also comes brand trust, which can significantly bolster sales. When gamers perceive that a brand is trustworthy, they are likelier to take necessary actions, such as signing up for the game. Furthermore, a report by Evolve Global Marketing indicated that 67% of customers were willing to continue purchasing from businesses they trusted. That shows how vital brand trust is for a company that wants to build buyer loyalty and make more profits.
Higher Customer Retention Rates
Acquiring new customers is more expensive than retaining existing ones, with some reports projecting it to cost up to five times more. Providing risk-free trials to existing players is an excellent way to introduce new products, boosting the average order value. The trials can also arouse more curiosity in customers to try a game they were unwilling to engage with.
Free trials also allow developers to showcase updates or improvements, rekindling interest among existing players. Access to new features can encourage these players to re-engage with the game. Furthermore, the time-bound nature of free trials creates a sense of urgency, enabling players to make prompt decisions.
In summary, free trials open doors to a broader audience for game providers. With these trials, game providers can showcase features in their products that arouse curiosity in players, which translates to higher conversions. Furthermore, free trials allow game providers to demonstrate product improvements to existing players, bolstering retention rates.
