More and more Australian people are playing video games, whether on a regular or occasional basis. While home consoles still dominate the market, mobile gaming is booming.
The year 2023 proved that the boost from confinement on video games was long-lasting. While 25% of Australian people played video games regularly in 2021, by 2023 the figure had risen to 81%. According to the latest study by the Interactive Games and Entertainment Association (IGEA), 80% of Australian people are playing video games regularly this year. You can read this report here.
If we include Australian people who also play games on a more occasional basis, 73% of them play video games. Men (52%) or women (48%), young or old, alone or with their family (77% of parents play with their children): video games are an integral part of our society. Young people spend over an hour a day playing, while adults spend an average of 46 minutes a day.
Mobile dominates usage, consoles rule the market
In 2023, according to IGEA, the video game industry in Australia generated record sales of 5.3 billion AUD. Consoles still dominate the sector, with a 51% market share. Last year, 2.3 million game consoles were sold in Australia. A total of 27.5 million console and PC games, both physical and dematerialized, were sold.
But users are playing more and more on smartphones: the mobile gaming market reached 1.4 billion AUD in Australia last year, up 16% in 2022. On Android and Apple smartphone app stores, games accounted for 43% of downloads and 67% of spending, among all apps.
The 2023 study by the IGEA, entitled “Australia Plays 2023”, shows that gamers use an average of 2.2 platforms to play. The majority play on smartphones (51%), followed by consoles (49%).
Generation “Z” 15-24 year-olds mainly play on consoles (61%) and smartphones (54%), while women tend to play on smartphones (58%) and the over-60s prefer computers (63%).
The success of casual games
Two new consoles were released at the end of 2022 (Microsoft’s Xbox Series and Sony’s PlayStation 5), bringing with them a host of games that were also sold on previous-generation consoles (PlayStation 4 and Xbox One). Every week, the IGEA lists the best-selling games on game consoles. War games (Call of Duty: Vanguard), soccer games (Fifa 22), car racing games (Forza Horizon 5), and games from the Mario Galaxy on Nintendo Switch (Mario Party Superstars and Mario Kart 8 Deluxe) have taken the top spots in recent weeks.
Among the top 10 favorite game genres of Australia, we find platform games (like The Mario Saga, 28% play them), adventure games (27%), racing games (26%), action games (26%), and sports games (25%).
But in 2023, according to the study carried out by IGEA, casual games (board games, card games, and puzzles), which are aimed at occasional players and found particularly on cell phones, will be the most popular. This year, 33% of gamers claim to play this type of game. Candy Crush and Clash of Clans, considered “casual”, are among the best-known. Casual games are particularly appealing to older players and female gamers, who are more numerous than the “Z” generation.
Hypercasual” mobile games, which are free and even simpler, are expected to account for almost 8 out of every 10 downloaded mobile games in 2023. Simple, short but addictive games, open as soon as a player has a few minutes and a smartphone in hand.
Smartphone games, which target a different audience from home consoles or PCs, are in full development, changing the typical profile of players and gamers.
The Emergence of Online Casino Culture in Australia
In recent times, there has been a significant uptick in the appeal of online casinos within the Australian gambling landscape, with numerous factors playing pivotal roles in this transformative shift.
Shifting Player Preferences: The allure of online gambling has captivated an increasing number of Australians, driven by the convenience and coziness it offers. The capacity to partake in a rich assortment of casino games from the comfort of one’s home or while on the move has effectively reshaped the realm of recreational pursuits.
Varied Gaming Selections: Online casinos have opened up a vast spectrum of gaming options to cater to diverse tastes. Players are presented with a multitude of choices, spanning from classical table games to inventive video slots and immersive live dealer encounters.
Technological Advancements: The internet’s evolution and the advent of high-speed connections have wrought a revolution in the sphere of online wagering. Cutting-edge gaming software and Artificial Intelligence have ushered in remarkable graphics, lifelike soundscapes, refined algorithms, and an overall enhancement of the gaming experience.
Mobile-Friendly Adaptations: The integration of mobile devices into the fabric of daily life has paved the way for casino platforms and dedicated apps that seamlessly adapt to these devices. This empowers players to revel in their favorite games at their convenience, irrespective of their location.
Robust Security Measures and Regulatory Oversight: Upholding the security and equity of online gambling platforms stands as a paramount concern. Rigorous security protocols and stringent regulatory compliance work in tandem to foster trust and sustain a transparent gaming environment.
Woo Casino – Australian Choice for 2023
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